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CONTACTS
Company
ABinBev
Brand
Budweiser
Project
Smooth Swap InBar Activation

Project Summary

O

The campaign was to drive a stronger connection with Budweiser consumers, Drive trial and purchase consideration, Reward consumers and recruit new consumers and finally to Build relationship and advocacy with customers. 2484 Activations were carried out in outlets within Oyo, Ogun and Lagos states for a period of 10 weeks with an achieved sales target of 100%.