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CONTACTS
Company
ABinBev
Brand
Trophy Stout
Project
Trophy Stout Sampling Activation

Project Summary

O

The Trophy stout activation was carried out in Abuja, Benue and Jos. The objective of the campaign was to carry out Dry Sampling of the newly introduced Trophy Stout which was launched into the Nigerian Stout market during the COVID-19 lockdown. 19968 sampling target was achieved from 832 activations. The activation lasted for four weeks across all locations.